Advertising
Updated on Wednesday, 25 November 2015,
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The GMC guidance on good medical practice can be read in full here
The advice for advertising is as follows
- 68 You must be honest and trustworthy in all your communication with patients and colleagues. This means you must make clear the limits of your knowledge and make reasonable checks to make sure any information you give is accurate.
- 69 When communicating publicly, including speaking to or writing in the media, you must maintain patient confidentiality. You should remember when using social media that communications intended for friends or family may become more widely available.
- 70 When advertising your services, you must make sure the information you publish is factual and can be checked, and does not exploit patients vulnerability or lack of medical knowledge.
